EZ Marketing | Updates | Tips

New Paypal Subscription Setup – Old Subscription Canceled prior to May 17th, 2011

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Per Paypal’s requirements, we are consolidating our Paypal accounts. We will also be introducing other payment methods as well shortly.  As a result your current Paypal subscription (effective May 17th, 2011) has been stopped and you will not receive further charges associated with your Paypal subscription.  You can verify this by logging into your Paypal account – Profiles tab – and click on the “Recurring Subscriptions” link in the middle column.

If you wish to setup a new subscription please click on the corresponding plan:

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May 18th, 2011 at 6:41 am

Posted in New Announcements

SMS/Text Messaging / Voice Broadcast Service – Telemarketing / Predictive Dialer Launch

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We are launching 3 new services:

  1. Telemarketing / Predictive Dialer –  This service allows you to talk to prospects all day long.  We load a list of telephone numbers into the software and if there is a voice mail, a pre-recorded message will be left on the machine.  If a person picks up the call, it can either be transferred to you instantaneously for conversion OR a pre-recorded message can be played to that person.   This is called a predictive dialer and it is the technology used by all the telemarketing call centers to increase call connect efficiencies.
  2. Text Message / SMS Broadcast –  We can take your lists or input our lists (higher cost) and send out bulk text messages.  Each connect will cost 7.5 cents if you give us your numbers and 15 cents if you want to use our leads.  This pricing is in effect for EZCapper customers only, for non-EZCapper customers the price is 25% higher which will be 9.4 cents per message and 18.75 cents per message.  Minimum order quantity is 500.  Orders that are less than $100 are subject to a $50 campaign setup cost.
  3. Voice Broadcast –  We can broadcast your pre-recorded messages to phone numbers that you provide us or that we rent to you.  .  Prices range from 5c per minute.

Detailed reports are provided to you to verify the results.   This way you get what you pay for.

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April 28th, 2011 at 5:27 pm

Have email or telephone leads for exchange or sale?

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Have telephone or email lists of customers / prospects that you wish to sell or exchange?  This is the forum for it.  Contact us and we’ll post your ad here.

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January 11th, 2011 at 7:28 pm

Posted in Leads Exchange

Want to resell your Site?

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If you wish to sell your website let us know and we will post your advertisement here.  You can have us represent you or deal with the buyers directly.

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January 11th, 2011 at 7:26 pm

VIP Email Program

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Our VIP email newsletter service is an invitation-only service that can generate plenty of new registered users for your service.  Conversion of those customers, of course, is dependent upon your picks results and your pricing.  Our responsibility is to generate new registrants for your service.  Our VIP plan provides HUGE discounts over our retail prices for customers that are willing to commit to a regular schedule of emails on a monthly subscription basis.  For EZCapper customers (that host their website with us) the cost is $499 per month and for non-customers it is $699 per month and payment is setup by Paypal Subscription.   This pricing is at least 75% discounted from our regular prices if you were to use our coop email service at retail prices and on-demand, click here to see our regular prices.

Our leads come from our leads business.  Our leads come from our own network of free tips sites that act as lead generation sites and our leads business that are graded according to grades A,B and C

Please read the details of our regular coop newsletter as a reference:

https://blog.ezcapper.com/2010/06/new-email-service-to-be-launched-save-on-email-delivery/

Here are the particulars of the program:

  • Each Coop newsletter will contain a maximum of 4 cappers, usually less.
  • Positions within the newsletter are rotated in each delivery.  You cannot request for a particular position placement within the newsletter.
  • Coop Email newsletters sent every Tuesday and Friday (midnite-1 am) to no less than 15,000 Grade A leads.
  • Once every 2 weeks a coop email newsletter sent to no less than 40,000 Grade B/C leads.
  • Exclusive Single Capper newsletter sent to GRADE A list depending upon end of month available email capacity (we purchase email capacity in advance that may go unused close to the end of period)
  • $499 per month for EZCapper customers that have a website with us and $699 for non-customers via a monthly Paypal subscription.
  • May be canceled anytime.

Samples:

Click on the links below to get

Bonus!

Joining the program entitles you to receive our lesson plan that shows you how to make money from this business.  We walk you through the entire process from drafting the email, setting the promotions to how to convert leads into paying customers.  We use desktop sharing and voice to ensure you understand the conversion process so you can make a lot of money.

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December 11th, 2010 at 7:44 pm

New VIP Telemarketing Services – BETA SERVICE

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We are undergoing a beta test of a new service for our VIP clients that have successful pick records.  This program is by INVITATION only so please don’t contact us about marketing for your site unless you have been a valued customer of ours for over 6 months.

This telemarketing service is a pay for performance service where we take all the risks. We will have a caller that will sell your site(s) services and they will act as your sales agent.  Our telemarketing agent is highly experienced in the lingo of handicapping and will exclusively manage the accounts side of this customer.  You make money by selling to us access to your site at a discounted price and we will mark the price up to make our profit.  The key is that the price must be discounted enough so that even after we mark it up it is still lower than your retail advertised price.   Otherwise nobody will buy from us and we wouldn’t pursue it.

We obtain customer leads from the numerous lead generations sites we run (https://blog.ezcapper.com/2010/06/advertising-opportunities-on-our-tips-sites/) and the cost of this operation is quite high which includes sales people, telecommunication costs and administration.  We also generate leads daily from our free sites such as Wagersim.com.

You need to provide basic information to us about your site’s history, the results (historical and recent) and retail costs.  Most importantly we will need to know the cost you will offer us on a daily, weekly, monthly, 3 month, 6month, 12 month period.  Please note that as this is a pay-for-performance service, where we are taking all the risks, we do not accept all clients that inquire.  We will only work with those sites that we can make money on and this will depend upon their results and pricing plus their history with us.  We reserve the right to discontinue marketing your service at any time and we have no obligation whatsoever to continue market your service should we not be making money.

We will tele-market our prospects based on the information you give us.   The customer we sell is to be exclusively under our account management.   The customer will pay us directly and all payments going forward for that customer will be handled by us.  Any customer issues regarding payment MUST be forwarded to us directly.  If you attempt to charge this customer or cross sell this customer on other sites or services, we will stop working with you immediately.  This is to prevent any conflict of interest.

Once the customer agrees to use your service, we need your permission to go into your backend and enable his access plan.  We will take care of everything for you including getting the customer to register to your site and enabling his access plan once payment is received.  All you do is receive the money.

As for your payment, once we agree to a price you will be paid out once per month (billing periods are based on a calendar month) according to what we agreed upon with a 10% rolling reserve to cover possible chargebacks.

Please note that this service is for VIPs only with a proven winning track record that have been a client with us for a minimum of 6 months.  Please note that we have a limit on the number of clients we can handle at any one time.

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December 8th, 2010 at 7:24 pm

Posted in Partners Program

Protected: Keeping Prospects Engaged During the Trial – Lesson3

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December 6th, 2010 at 9:24 pm

Protected: Profitable Email Campaigns – Email Preparation – Lesson 2

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December 1st, 2010 at 10:39 pm

Posted in Partners Program

Protected: Profitable Email Campaigns – Site Preparation – Lesson 1

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December 1st, 2010 at 12:26 am

Posted in Partners Program

How can I make money operating 2 or more handicapping sites?

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How to change the Tracked Records Duration

Despite what some handicappers claim (I’ve seen them all), nobody wins all the time week in and out. It simply does not happen and never will. Now the problem that many inexperienced cappers fret over is that if they can’t win every week how are they going to make money and stop customers from leaving?

Why would I need 2 or more sites?

Simply put you cannot get new customers when your most recent results (ie. 5, 10 or 30 days) are not above roughly 58%.  For example, say you engage a customer in a 5 day free trial, the results during those 5 days need to be better than 58% otherwise you’ll not see a lot of conversions.   Now if you have only 1 site then the probability of this happening is decent.  However if you have 2 sites (assuming that your picks are not the exact same) this probability should be even higher.

It’s the same theory as flipping coins.  If you have only one set of 10 coins and put them all into a cup and dropped them on the floor, the probability of getting 6 heads or more is a set percentage (~40% of the time).  But the more times you repeated this, the the higher the probability you would get 6 heads or more on any one roll, correct?  It’s just simple math.  A professional marketer would only promote only the instances where  6 heads or more during the coin flip.  As a sports handicapper you would promote only those instances where your results are positive.  The coin rolls correspond to the trial periods.  The more trial periods and sites that are available the higher the probability you would get a good result during any period.

The secrets of the trade are this:

  1. Make different picks on one site than another. Don’t use the same picks on both sites.   Make sure the picks are not correlated either.  It’s unlikely that both sites will turn out bad results.
  2. Stagger the marketing periods if possible. If you are doing a free trial for 1 site during the first week of the month, switch to the other site for the 2nd week. This way you’ll always have something successful to market. The key is ‘successful’, you need to have a trial or recent results that are good. Those customers will convert to paying customers.
  3. When you go on a bad streak don’t worry about it. Just hold off for a short period on marketing it until the tracking period on your site expires and is reset to zero. You can try again.

Other Key points of operating 2 or more sites

  1. Make sure that it’s not the same person operating the two sites otherwise it defeats the purposes.  The sites should have different picks, different strategies of making picks, different everything.  The whole point of having two sites or more is to create an entirely different personna.  This includes the sport type, the frequency of the picks, design style, the about us, pricing plans, the telephone number everything!
  2. Use different marketing strategies for each site.  If you are using email to acquire customers for one, try posting on forums for the other.  The key to success is to vary the strategies and find out which one works best.  By having multiple sites you get to do that.
  3. Track different periods.  If you’re tracking the last 30 days for one site try 7 days for the 2nd site.  See what works the best and make sure the strategy is conducive to your availability and business model.

Written by admin

November 30th, 2010 at 12:24 am