EZ Marketing | Updates | Tips

Now that you have your site setup with all the content in place, what do you do next?  Here is a compilation of materials that may help you.

Step 1. Engage in  Free or Low Cost Activities

1. Get Monitored, free for EZCapper Customers.  Consider paying for monitoring on some of the top sites.  For more details see:   https://blog.ezcapper.com/2010/07/free-monitoring-services/
2. ** If you are on an yearly subscription PR or email for yearly take advantage of our free press release, tips site sponsorship and emails.
3. Get banners designed and distribute them to your partners and use them for advertising on networks such as Google Adwords, Adbrite or our own in-house paid banner ad network (highly targeted).
4. Get a video made for your site and get major traffic from YouTube.  For more details see:  https://blog.ezcapper.com/2010/08/adding-youtube-videos-to-your-website/
5. Get active in handicapper forums by posting your weekly summaries and including your signature file which includes a link back to your site.  Becoming active in forums is a major way to get free traffic. For more details see:   https://blog.ezcapper.com/2010/07/listing-of-cappers-forums/ Make sure you understand the terminology in the industry particularly regarding units.
6. Display your phone number prominently on your site if you want to do high ticket sales.  This seriously helps conversions as customers don’t want to wait to get their picks.  They prefer to call somebody right away.  We advise to put the number right on the home page.
7. Customize your confirmation message sent to clients:  https://blog.ezcapper.com/how-to-customize-the-confirmation-email-sent-to-new-registered-users/
8. Buy email leads and send targeted emails.  A good source for leads is available at www.handicappingleads.com

Step 2.  Low-cost Investment Activities

1. Setup forums to increase stickiness (term to describe a site that keeps customers coming back).  You will need to purchase a forum software and have enough traffic to support it’s viability however.
2. Get your site high on search engines using our SEO services.   The most effective activity is through generating relevant backlinks to your site from other sites.  We provide an article directory submission service which works great.  For details see:  https://blog.ezcapper.com/2010/06/cost-effective-seo-article-submissions/ Also please don’t get scammed by spammers who send you false info about getting your site on the first page of Google.  It simply doesn’t work and they are liars! We’ve had several customers scammed by these cheats.

Step 3.  Medium Cost Investment Activities

1. Submit Press Releases  –  Announce your site to the public through news releases in both print and online publications. For more details see: https://blog.ezcapper.com/2010/07/press-release-services-now-offered-by-ezcapper/
2. Send emails to prospective clients promoting your picks –  See https://blog.ezcapper.com/category/email-list-marketing/ or if you wish to try our coop email newsletter services read about it here:   https://blog.ezcapper.com/2010/06/new-email-service-to-be-launched-save-on-email-delivery/
3. Use our VIP Email services where we fully manage your email delivery which includes creating the content, structuring your bonuses and delivering your ad to highly qualified leads.  See more here https://blog.ezcapper.com/vip-email-program/ .  Prices start from $499 per month.
4. Engage in a PPC (pay per click campaign) on Google, Bing/Yahoo and other PPC networks. We offer managed PPC management services.  See https://blog.ezcapper.com/2010/11/new-pay-per-click-ad-campaign-management-services/ and  https://blog.ezcapper.com/2010/07/ppc-keywords-top-affiliate-marketer/ . We’ve also included a list of keywords that you can purchase on based on our extensive research.

Step 4.  Higher Cost Activities

1. Buy leads for telemarketing, emailing or mailings.  See our lists here:  https://blog.ezcapper.com/category/email-list-marketing/leads-details/ (password required)
2. Engage in a telemarketing campaign like the professionals!  EZCapper is launching a service where we provide you with access to our own predictive dialer that will route phone leads directly to your phone so you can sell and close them.  Watch for this announcement coming soon!

Keeping Customers coming back:

1. Free Ebook Giveaways –  Give away a free ebook that includes an offer for a free wager.  See https://blog.ezcapper.com/2010/07/free-ebook-giveaway-and-free-wager-to-offer-to-customers/ .  Use the password ‘ebook’