EZ Marketing | Updates | Tips

To assist our clients in making more money we are launching a new service to help our clients make more money.

1.  Partner and Get your monthly fee waived – We are partnered with Beaned.com and as our sponsor they are providing our clients with an incredible referral deal.  See

https://blog.ezcapper.com/get-your-website-for-free-by-working-with-our-sponsor-beaned-com/

for more details

2.   Upsell Partner –  We will soon announce a big development that will give you the option to have us upsell your clients on a bigger sale.  You can refer who you want and when you want.  All you need to do is to send us the client’s name and we’ll upsell them.  We will provide you with 30% of the package price we are able to collect from them with no effort whatsoever.

3.  Sportsbook Affiliate – We will refer you to a number of offshore sportsbooks that would be willing to help you monetize your customer base.  Earn a lifetime revenue share.

Our VIP email newsletter service is an invitation-only service that can generate plenty of new registered users for your service.  Conversion of those customers, of course, is dependent upon your picks results and your pricing.  Our responsibility is to generate new registrants for your service.  Our VIP plan provides HUGE discounts over our retail prices for customers that are willing to commit to a regular schedule of emails on a monthly subscription basis.  For EZCapper customers (that host their website with us) the cost is $499 per month and for non-customers it is $699 per month and payment is setup by Paypal Subscription.   This pricing is at least 75% discounted from our regular prices if you were to use our coop email service at retail prices and on-demand, click here to see our regular prices.

Our leads come from our leads business.  Our leads come from our own network of free tips sites that act as lead generation sites and our leads business that are graded according to grades A,B and C

Please read the details of our regular coop newsletter as a reference:

https://blog.ezcapper.com/2010/06/new-email-service-to-be-launched-save-on-email-delivery/

Here are the particulars of the program:

• Each Coop newsletter will contain a maximum of 4 cappers, usually less.
• Positions within the newsletter are rotated in each delivery.  You cannot request for a particular position placement within the newsletter.
• Coop Email newsletters sent every Tuesday and Friday (midnite-1 am) to no less than 15,000 Grade A leads.
• Once every 2 weeks a coop email newsletter sent to no less than 40,000 Grade B/C leads.
• Exclusive Single Capper newsletter sent to GRADE A list depending upon end of month available email capacity (we purchase email capacity in advance that may go unused close to the end of period)
• $499 per month for EZCapper customers that have a website with us and $699 for non-customers via a monthly Paypal subscription.
• May be canceled anytime.

Samples:

Click on the links below to get

• Coop Newsletter Samples
  • http://www.topsportstips.com/newsletter/sports/11302010.htm
• Exclusive Single Capper Featured Newsletter
  • http://www.topsportstips.com/newsletter/sports/halfbets.htm
  • http://www.topsportstips.com/newsletter/sports/sho_exclusive.htm

Bonus!

Joining the program entitles you to receive our lesson plan that shows you how to make money from this business.  We walk you through the entire process from drafting the email, setting the promotions to how to convert leads into paying customers.  We use desktop sharing and voice to ensure you understand the conversion process so you can make a lot of money.

We are undergoing a beta test of a new service for our VIP clients that have successful pick records.  This program is by INVITATION only so please don’t contact us about marketing for your site unless you have been a valued customer of ours for over 6 months.

This telemarketing service is a pay for performance service where we take all the risks. We will have a caller that will sell your site(s) services and they will act as your sales agent.  Our telemarketing agent is highly experienced in the lingo of handicapping and will exclusively manage the accounts side of this customer.  You make money by selling to us access to your site at a discounted price and we will mark the price up to make our profit.  The key is that the price must be discounted enough so that even after we mark it up it is still lower than your retail advertised price.   Otherwise nobody will buy from us and we wouldn’t pursue it.

We obtain customer leads from the numerous lead generations sites we run (https://blog.ezcapper.com/2010/06/advertising-opportunities-on-our-tips-sites/) and the cost of this operation is quite high which includes sales people, telecommunication costs and administration.  We also generate leads daily from our free sites such as Wagersim.com.

You need to provide basic information to us about your site’s history, the results (historical and recent) and retail costs.  Most importantly we will need to know the cost you will offer us on a daily, weekly, monthly, 3 month, 6month, 12 month period.  Please note that as this is a pay-for-performance service, where we are taking all the risks, we do not accept all clients that inquire.  We will only work with those sites that we can make money on and this will depend upon their results and pricing plus their history with us.  We reserve the right to discontinue marketing your service at any time and we have no obligation whatsoever to continue market your service should we not be making money.

We will tele-market our prospects based on the information you give us.   The customer we sell is to be exclusively under our account management.   The customer will pay us directly and all payments going forward for that customer will be handled by us.  Any customer issues regarding payment MUST be forwarded to us directly.  If you attempt to charge this customer or cross sell this customer on other sites or services, we will stop working with you immediately.  This is to prevent any conflict of interest.

Once the customer agrees to use your service, we need your permission to go into your backend and enable his access plan.  We will take care of everything for you including getting the customer to register to your site and enabling his access plan once payment is received.  All you do is receive the money.

As for your payment, once we agree to a price you will be paid out once per month (billing periods are based on a calendar month) according to what we agreed upon with a 10% rolling reserve to cover possible chargebacks.

Please note that this service is for VIPs only with a proven winning track record that have been a client with us for a minimum of 6 months.  Please note that we have a limit on the number of clients we can handle at any one time.

How to change the Tracked Records Duration

Despite what some handicappers claim (I’ve seen them all), nobody wins all the time week in and out. It simply does not happen and never will. Now the problem that many inexperienced cappers fret over is that if they can’t win every week how are they going to make money and stop customers from leaving?

Why would I need 2 or more sites?

Simply put you cannot get new customers when your most recent results (ie. 5, 10 or 30 days) are not above roughly 58%.  For example, say you engage a customer in a 5 day free trial, the results during those 5 days need to be better than 58% otherwise you’ll not see a lot of conversions.   Now if you have only 1 site then the probability of this happening is decent.  However if you have 2 sites (assuming that your picks are not the exact same) this probability should be even higher.

It’s the same theory as flipping coins.  If you have only one set of 10 coins and put them all into a cup and dropped them on the floor, the probability of getting 6 heads or more is a set percentage (~40% of the time).  But the more times you repeated this, the the higher the probability you would get 6 heads or more on any one roll, correct?  It’s just simple math.  A professional marketer would only promote only the instances where  6 heads or more during the coin flip.  As a sports handicapper you would promote only those instances where your results are positive.  The coin rolls correspond to the trial periods.  The more trial periods and sites that are available the higher the probability you would get a good result during any period.

The secrets of the trade are this:

1. Make different picks on one site than another. Don’t use the same picks on both sites.   Make sure the picks are not correlated either.  It’s unlikely that both sites will turn out bad results.
2. Stagger the marketing periods if possible. If you are doing a free trial for 1 site during the first week of the month, switch to the other site for the 2nd week. This way you’ll always have something successful to market. The key is ‘successful’, you need to have a trial or recent results that are good. Those customers will convert to paying customers.
3. When you go on a bad streak don’t worry about it. Just hold off for a short period on marketing it until the tracking period on your site expires and is reset to zero. You can try again.

Other Key points of operating 2 or more sites

1. Make sure that it’s not the same person operating the two sites otherwise it defeats the purposes.  The sites should have different picks, different strategies of making picks, different everything.  The whole point of having two sites or more is to create an entirely different personna.  This includes the sport type, the frequency of the picks, design style, the about us, pricing plans, the telephone number everything!
2. Use different marketing strategies for each site.  If you are using email to acquire customers for one, try posting on forums for the other.  The key to success is to vary the strategies and find out which one works best.  By having multiple sites you get to do that.
3. Track different periods.  If you’re tracking the last 30 days for one site try 7 days for the 2nd site.  See what works the best and make sure the strategy is conducive to your availability and business model.

Updating Picks and Making Picks

The general rule of thumb for updating the picks on the sites is to have at least 6 months of past history.  Make sure you follow these general rules:

• Don’t be a jack of all trades.  Nobody believes in a capper who can pick all the sports, focus on being good at one or two sports and make that clear that you are an expert in those sports.  Anybody who claims they are a jack of all trades is most likely to be perceived as a liar.
• Make picks regularly to match the value of the site.  What people hate the most is to pay a relatively high price for somebody who makes only 1 pick a week.  Customers don’t see the value in that.   Most customers also can’t perceive that a low number of picks may equate to a higher quality.  Try to appeal to the common customer’s mindset.
• Detailed Game Writeups:  A lot of cappers just say “Yankees will win” or something totally lacking in detail.  If you are going to make a pick make sure you add enough detail so you sound somewhat intelligent.  Nobody likes a capper who appears to be a psychic who looks to the stars for his inspiration.  In general customers trust cappers that have a rationale mind.  Use statistics, injury reports, trends as a basis for your write-ups rather than strange stuff that may not make sense.

How to Advertise your Picks

1. Make Weekly reports: Do a simple weekly summary that summarizes your past weeks’ picks and include the past month and past 6 months’ statistics.  Make sure you include not only the winning % but the # of units you are up for those periods.  Make sure that weekly summary includes a direct URL link to the website and also the About Us page.  Backlinks on forums are a great form on SEO for the sites.Try to make your write-ups interesting yet concise.
2. Setup posting IDs on Cappers Forums and Posting Weekly Summaries: Create an ID matching the identity of the sites you are posting on.   For example if your site name is ATSInsider.biz  then create a username preferably with the url included in the name (e.g. “atsinsider.biz”).  If the forum doesn’t allow you to do this then use something close.  Make sure you setup a signature file that matches the site.   For a list of forums refer to https://blog.ezcapper.com/2010/07/listing-of-cappers-forums/ .Please create and edit the master  spreadsheet of the forums and the identities by clicking here .  Make sure you post consistently on a weekly basis.
3. Send to existing users and new prospects: Place the summary into the 2nd sheet on the above and I will send them to the existing customer database on a weekly basis as well as to potential customers as promotional materials.