EZ Marketing | Updates | Tips

By default all of our customers are setup on a Godaddy webmail.  Godaddy offers a very robust webmail system which is easy to use and is free (included by Godaddy) as part of it’s domain service which we use.  However for sports handicapping sites, it does have its drawbacks:  1.  You may not be getting all your emails.  2.  You are not getting your emails sent.

First of all Godaddy does the following:

–  Implements a very stringent spam filtering system for outgoing emails.  All outgoing emails are sent through what is know as a SMTP server.  The filter has a bias against sites that have a sports handicapping theme thus it is very difficult to send emails out and receive emails.  We have experienced a lot of problems with this and have seen up to 50% of our clients affected by this.

Here’s the solution:

– Setup a free gmail account and use their smtp server.  You can still use your domain name.  For example if your website is www.sportshandicapper.com and your email is admin@sportshandicapper.com  you can still use this email address.  The only difference is instead of using Godaddy you can use gmail as the email client software.

–  To set this up you can refer to these instructions:  https://support.google.com/mail/answer/22370?hl=en

or you can refer to this Video:  https://www.youtube.com/watch?v=TiTYiTxAIfA

and this one:  https://www.youtube.com/watch?v=hO0SRhA0bRk

For configuration instructions see:

http://ttrumble.com/setting-up-your-go-daddy-imap-or-pop-email-address-on-mail/

The POP settings you would use are assuming your email account is :  admin@sportshandicapper.com

Incoming or POP settings:

Server:  pop.secureserver.net

Port:  110

Username is: admin@sportshandicapper.com

Password is:  [your password]

Our partners, www.SportsEmailServer.com, are offering exclusively to current Ezcapper customers a one-time only promotion for first time users to try the service:

A one-time free email blast to 5000 qualified prospects for free.  The regular price is $99 for 5000 users but for EZCapper customers this will be offered for free

This is only for clients that have never used the service before.  The client will need to provide the email in both an  HTML and text format.  This must be professionally laid out as they will not accept copy that is not properly formatted.  If assistance is required, a fee will be charged for converting and designing an email.

Previous clients have generated strong results from the previous email promotions and most customers have come back to either setup their own email servers or continue using their full-service email delivery services.

If you have already used SportsEmailServer previously and want to use it again, all EZCapper customers qualify for a 15% discount on any advertised package on the website.  For details see http://sportsemailserver.com/pricing/

As part of our service to you we are including some qualified email leads from our own lead generation sites on a regular basis. We operate over 20 lead generation sites that generate both email and phone leads which we will provide to you free as a EZCapper customer. Please note that this is a partial list as we generate more leads than this. We will update this folder from time to time and notify you by email.

Previously you obtained the leads from a link however due to security issues we require you to setup a free account on Dropbox to obtain our free leads.

To setup an account and get your leads:

1. Please visit https://www.dropbox.com/ and at the very top click on the download. You will need to signup for the 2GB free account.

2. Once you have signed up let us know the email address you signed up under and we will share the leads with you.

3. After we do this the leads will automatically be put into a dropbox folder right to your desktop! Everytime we update leads you will see them in that folder. You don’t need to contact us or do anything and we add new leads each month.

Please note that we don’t guarantee the response rate as they are sent to you as a complimentary service, so please don’t email us complaining about them:-) That will depend on your email delivery software and a lot of other factors. Our clients have had good success with our leads.

We have just identified a new ESP (email service provider) that assists sports handicapping services in delivering their email marketing campaigns.   As most sports handicappers know there are great challenges in delivering email campaigns due to the biases that companies like ConstantContact, MailChimp and other companies have against sports tips services.  This service will greatly assist in getting emails delivered without the threat of the account being closed.

See the video below to see how this works.

January 1 – The service is launched at www.sportsemailserver.com

We have posted a video of how the Elite Version can be used as a multicapper version and the ease of how everything is setup.  It is the most powerful version we have and we are constantly adding new functionality:

Also note that we include monthly email leads for this version of our software on a monthly or yearly subscription.

New Functionality:

Nov 2013 – Added a functionality that allows handicappers to edit the access plan expiry by themselves.

Our EZcapper systems have what are called Access Plans which are basically the same thing as the pricing menu.  With our system we assume that your plans which are marketed to your clients are set based on price and duration.  Here’s how it works.

Step 1. When you determine your pricing for a particular package the package should be good for a number of days.  Set this up in your backend under Access Plans.  This will then show up under the front end of your Website under Access Plans.  If you do not know how to setup your Access plan with paypal refer to https://blog.ezcapper.com/creating-a-paypal-button-to-accept-money/

Step 2.  Once somebody makes a purchase via Paypal for a particular plan you will know how long that plan corresponds to.  Say you create a 7 day plan for $99.  When you create the button you can call the button a “7 day – $99” plan.  When a customer pays for this plan you will get a confirmation with the details in your registered Paypal email.

Step 3.  Once you know the customer pays you need to login to your backoffice and then activate your customer for the duration corresponding to the plan.  Login and go to the “Manage Customer Accounts” section and search for that particular customer.  Once you find that customer you can find in their profile details the expiration date of the plan.  Set this date forward according to the date corresponding to the duration of the plan he has purchased.  On that specific date the customer access will expire.  On the same details page you can also set which pages the customer has access to according to sport type.  By default he has access to all pages.

Due to overwhelming demand for our technical sports trading system (see here for details) we are now offering to select clients the opportunity for us to trade your account using our algorithms for you.  The way it works is this:

• You bankroll a sportsbook account and provide us with the login access.
• We trade your accounts actively.
• At the end of the month we take 25% of all profits generated due to our trading
• Upon receipt of payment we will trade for the second month.

We are only offering this to select clients that have a minimum bankroll of $10,000.  We guarantee the following:

• Our per game win amount will be a target of $50, that is 0.5% of your bankroll. 
• Your account will show little to minimal volatility, you will see increasing and consistent results.

To get involved please contact us at sales@ezcapper.com today.

How does a Youtube video help me and my business?

– Everybody already knows that to properly advertise a business a website is truly necessary. What everybody doesn’t know is that a good Youtube video will not only give perspective customers a visual representation of the products and services that your company can offer. A Youtube video creates a new level of understanding. Think of it as a commercial for your website.

Does a Youtube channel cost money?

– A Youtube Channel is COMPLETELY FREE! When you setup a new google email account the same login carries over to your Youtube Channel.

Can a Youtube video increase my online Visibility?

– ABSOLUTELY!! As everybody knows Google is the leading search engine on the web. What you may not know is Google purchased Youtube back in 2006. Once you upload a video on Youtube it will be indexed separately from your existing website. When perspective clients use key words to search for a business such as yours not only will your website appear in the google search so will your Youtube video. A Youtube video can literally DOUBLE the online exposure your business receives.

Why is it important to have a Youtube video?

– Websites generally contain pictures, text, and sometimes graphics. When adding a Youtube video it will give prospective customers an additional layer of understanding of your products and services that your competitors
may not have. Did you ever ask somebody if they read a particular book and they responded by saying “I saw the movie”. People like video and with busy time schedules very often people won’t spend the time looking through an entire website.

How can I implement my Youtube video?

– A Youtube video can easily be embedded in your existing website. You can also add the Youtube video link to your emails. Youtube videos can be used to offer special deals and promotions directly into the video.

What are the costs associated with creating a Youtube video?

– EZCapper has affordable options to video creation. Since business requirements can be extremely different from industry to industry we will create the most cost effective solution along with professional advice to give you what you need. EZCapper offers an unlimited amount of options when creating a video. Typical prices start around $499.

How do I get started?

– Contact us at sales@ezcapper.com or call us at 1-888-256-3096.   One of our video production technicians will be more than happy to have a conference with you and help guide you in creating a new Youtube video for your business.

Background:

As you know we’ve been involved in the sports vertical for over 10 years and know everything about the industry that anybody could possibly know.    Our educational backgrounds of engineering combined with our professional careers in executive level management in various sports businesses make us highly qualified to distinguish between what is fluff and what is authentic. As part of our work we have talked to hundreds of sports handicappers and bettors ranging from the system guys, the amateur handicappers and the big boys of betting.  As part of our work we’ve met them personally and understand their business models thoroughly.  With our backgrounds we understand what is fact and what is fiction behind their picks selection and money management models.  And to be totally truthful, most of them are more marketers and sales people than anything of substance.

Our Testing and Sample Period

During the course of the last 23 months we have been testing an algorithm based trading model with our own proprietary money management system and have generated astounding success.   We have generated average profits of over 10% each and every month and have backtested it for years without any losing months.  Similar to what a hedge fund may use, we backtested and optimized our algorithm to ensure that drawdowns (which are inevitable) are kept to an absolute minimum.  Our largest drawdown has never exceeded 4.7% of our bankroll in any particular day.   The keys to success in our returns are to maintain consistent profits and minimize drawdowns while applying consistent money management principles.  By generating consistent returns each and every week a $10,000 bankroll can compound rapidly in a short period of time.  Below is a chart showing how rapidly a $10,000 bankroll can be increased with the magic of compounding returns that we’ve mentioned above.  Our goal is to show you and those of your customers how fast your bankroll can increase using our proprietary methods.

Gist of our Algorithmic Trading Models

Without revealing the intellectual property behind our  proprietary algorithm, the core behind our algorithm success is to bet only on leagues with a high degree of parity which means that the NFL and the NBA are excluded.  In the NFL there is simply too few games for the algorithm to be effective and in the NBA the disparity between good and bad teams is too great.  We focus on MLB and NHL as our rigorous backtesting has told us these leagues meet our criteria for the algorithm to work.  Besides that, those 2 sports allow us to generate profits

In general our algorithm involves the analysis of data, matchups, correlated trends and other advanced analytics to generate the predictions.

Money Management and MPT Theory

On top of the picks algorithm we also extensively apply our money management algorithm that manages potential drawdowns that are inevitable when teams go on a losing streak.  Our foundation is that our base wager amount is less than 1% of our bankroll.  Our returns are generated by risking only a small fraction of our bankroll.  How we are unique is that we apply modern financial portfolio management techniques to sports investing.  This theory called MPT (see http://en.wikipedia.org/wiki/Modern_portfolio_theory) essentially ensures that our bankroll does not fluctuate wildly.

NHL Results 2012-2013

For the current NHL system over 87 days our ROI is 117% (1.34% per day).  Compare this with returns that a bank pays for deposits and you’ll see what I mean.  Our $10,000 bankroll has yielded $11, 689 in profit.  This is equivalent in the 87 day period to a 10% increase in our bankroll every 11 days. Below is a summary of our results for the current NHL season:

Our service unlike other systems is not based on a gut-feeling, coin flips or other emotional factors that all sports handicappers sell.  Our black box generates the best picks without emotional attachment or inherent human biases.  Our money management principles are based on proven financial betting models.

What are we offering to only our EZCapper clients.

As an EZCapper customer you are already in the sports business so you probably already know that most systems and picks absolutely do not work.  We are offering for only 10 select customers and only to EZCapper customers a one-time only offer to learn how we recreate these amazing results:

1. We will provide you with an e-book of our algorithm and how it was developed along with training by video and our head trader.  Of course understanding this will require a background in mathematics however if you feel up to this we can literally change the way you view sports betting.  The cost of this course is $15,000 that must be paid up front.
2. We are offering a simplified  course to the above that will show you how to apply the money management system to our daily picks.  Access to our picks are provided via a password protected website.  We will provide unlimited email support to you.  The cost of this is $6000 yearly.  You can then recoup your investment by reselling the picks we provide you to your customers.

 Our Results

We’ve creates some visual representations of the returns we’ve achieved in 2010 – 2012 for MLB through the usage of our algorithm.

Ezcapper is a business that has been operated as a side-gig for over 10 years. We are not a dedicated sports handicapping software company fighting for every customer in the market. Most of our team are freelancers and have day-jobs. Therefore our customers must fully understand the following prior to engaging with us:

• We do not provide Phone Voice Support under any circumstances – There is no client or business large enough for us to engage in providing phone support. Most phone dialogs are non productive, repetitive and without purpose. If you require detailed explanations, have difficulty in writing or are not comfortable with communicating using modern communication tools then please try another company. We understand some clients are “old-school” (i.e. elderly) and many handicappers are telemarketing types and thus love to talk. Unfortunately we are also not sales guys and are don’t have the patience to engage on this.
  
• Support is via Email – We will respond to most emails within 24 hours. Our emails are concise, detailed with screenshots and precise instructions. We are developers and are used to working 100% virtually. If you can’t handle this, we are not the right firm for you. We shoot for a one day turn around time but on holidays we may be away and not respond. On average our customers (after their site has been setup) contact us no more than once per month (90% of our customers contact us only perhaps 2x per year). If you feel that you are going to need to communicate with us daily, then we are not the right
  
• Text support only for emergencies – In the case of emergencies such as the server being down then please contact us by text. Otherwise we will not respond to non-emergency text messages sent to us and will block you if it is repeated.
  
• No provide computer support or education – We often get customers who know nothing about computers and have problems setting up their computer. Note that we don’t support your computers or provide any education whatsoever. As a business policy we prefer to deal with tech savvy low maintenance customers. If you are not at least technically proficient, then we are not the company to work with.
  
• We are not Amazon or Walmart – We do not provide real-time support and certainly are not a consumer-facing business. Therefore don’t expect that level of service from us.
  
• Notify us on Updates – Often teams will change names especially in college sports. If you notice something that has changed, let us know and we’ll update it. Note that changes will be done as soon as we are available but some changes require
  
• Software Customizations – Some customizations are easy to perform. These include labels and image modifications. Functionality changes are difficult and we do not provide functionality customization.

Note that we reserve the right at anytime to terminate any customer engagement without notice. All fees owing will be refunded within 24 hours of termination.