EZ Marketing | Updates | Tips

The way to keep people on your site is to put relevant and “sticky” content on your website.  What exactly is sticky content? Sticky content is content that keeps users engaged on the website and keeps them coming back on a regular basis.  Keeping users coming back to your site means more sales!

At EZCapper we’ve come up with three new features.

1.  Play for fun sportsbook with live betting lines

2.  Live Dealer Casino with real dealers (gorgeous and sexy!)

3.  Player to Player Poker coming soon!

To see how this works take a look at  http://www.atsinsider.biz/ , from here click on either the Sportsbook or Live Dealer Tabs.  To see the live dealer in action contact us for the passwords.

Then click on Live Games.  Select your game and have some fun.  This live-dealer product we are offering is totally amazing and keeps users on the site for hours.

Inquire with us on how you can get setup with these amazing add-ons.

Take a look at http://www.sportshandicappingonline.com

This site has custom tabs with a private players area and the use of iframes for the Match-Ups tab.

For savvy marketers, they should take advantage of our offer on expired sites.  What exactly is an expired site?  These are sites that clients have not renewed for the following reasons.

1. Decided to not continue in the business or lost interest.
2. Have not paid their bills and have had their sites claimed by us according to our stated payment policies

3. Have terminated either a sent invoice or a subscription indicating they are not continuing with the site.

These sites are valuable in the following ways:

1. Most have existing customers registrations and some have paying customers.  The following they have gained is valuable to the new owner.
2. Have invested money in marketing and promoting the brand of their site.  This may include SEO, registering in directories, monitoring services and creating valuable link exchanges.
3. Domains have a history which is very valuable for SEO.
4. Have unique content which is also valuable for SEO.

I often get asked if it is easy to take over another person’s site if they have had a bad capping record.  The answer is yes.  Most of the time the key thing to put on the site is that it is “under new management”.  Most customers will give the new owner a second chance to prove themselves.

I also get asked what happens if the guy who gave it up owns the domain.  What we typically advise is to register a domain with the same name but a different suffix.  So if the old owner registered ABC.com we’ll register ABC.info or another suffix.  This is the best way to work around the issue.

How much do we charge for Expired Sites?

The new owner would take over the site on the existing plan that the site was on.  So if were a Pro Plan then the monthly fee would be $99.99.  For our current prices refer to http://www.ezcapper.com/purchase.asp

The default setup fee is $50 for a transfer which covers administration and configuration charges. For sites with more than 20 registered users we charge $5 per registered user.  So if the site has 50 users then it would cost $250 as the setup fee.

Interested or have more questions?  Contact us.

What is considered billable service work?

We often get customers that are confused between what is a billable charge and what isn’t.  As an ASP (application service provider) we provide all support including server hosting and application support.  There are huge advantages between a hosted service (one famous example is Google Apps and in particular Gmail) which we are providing and doing it yourself (eg. running Microsoft Exchange which is the same as operating your own email servers) which can consume all your time.  Our standard  system is a template system where all settings are pre-configured.  Anything beyond our standard configuration is considered a custom site which is billed at a different rate.  Our standard system is defined by those links to the two demo systems from our website.

Here’s what is included and is covered by your monthly fees:

1. Any server related issue, we are responsible for.
2. Any minor modifications (eg. changing the email address notifications, updating any software settings not accessible from the administrator control panel).

Here’s what is included in your one-time setup fees ($50):

1. We cover a basic non-elaborate header design (see our demo) as part of the initial setup fee.  Any designs that are more elaborate than that indicated in the demo can be done by a 3rd party designer which we outsource to at $25 per hour.  Clients also have the option to provide their own designs if they choose to do so.
2. Configuration of the website system and testing.

What we charge for (one-time fee):

1. Transfer of content from an existing website to a new EZCapper website.
2. Adding new pages to the website beyond the template pages ($20/page or $25 per hour whichever is greater).
3. Changing the header designs (based on designer’s cost of $25 per hour).
4. Modifying any colors adjustments that the user can do themselves in the backend.
5. Writing and formatting content that the user can do on their own.
6. Modifying metatags for SEO purposes.

What we do NOT support

1. Content that you input on your backend administration including formatting.
2. Payment integration on behalf of the client (this can be easily done by the client, click here for details)
3. Custom access to any folder. As we are a template based system we do not provide access to our source code for security reasons.
4. FTP Access to any website.
5. Hosting of banner ads or images.  This can be done by the client, click here for details.

Questions? Please comment on the blog.

We operate a wager simulation product called WagerSim.com that provides game result simulation based on mathematical algorithms.  A lot of handicappers actually use our product to make their picks!

In this free service we have as of June 13, 2010 a total of 588 subscribers.  All have emails and about 20% have phone numbers.  All have names.  They are classified as Grade A since they are fresh and come in on a daily basis.  Also the emails are verified since without entering a correct email they cannot use the service.  These leads are available for sale or rental.

Ever wonder what the best method of doing SEO is? NO it is not hiring somebody from India at $1000 per month to setup metatags and perform other outdated activities that no longer are effective.   Most SEO experts will sell you on a number of activities that are totally useless and not effective.

For the best bang for the buck we believe in building effective and relevant links from other sites.  The best place to do this is on article directory sites.  Take a look at one of our articles that we recently submitted:

http://www.goarticles.com/cgi-bin/showa.cgi?C=2973307

If you are interested in having EZCapper work on your SEO we can have one of our team submit an article for you to 25 of the top directories on the net.  We can also write the article with keywords that will help you get long term results.  Contact us today for more details.

We have upgraded our server and facilities since May 27, 2010.  Here are the specs of the new server.

1. Intel Xeon 3110 with redundant hard drives.
2. Daily Backup
3. Data center in Texas

You probably have noticed that the server is much faster than in the past.  Also for some customers who wish to obtain their own IP address, this can be done as well for a small monthly fee.

We’ve had some clients that have some issues advertising on Adwords.  In order to get on adwords there are a few basic criteria you must follow:

• You must disable or remove any ads showing online gambling ads either from your affiliate program or from an ad network that displays gambling ads.  You can remove these from the backend of the EZCapper application.
• Remove the ads first and then submit your new ad to Google Adwords.
• If your site has links to online poker sites or other gambling related sites such as sportsbooks, casinos or any form of unregulated gaming your ads will not be accepted.

If you are still having problems contactd us and we will do a work around that will allow your ads to 100% show on Google.  This requires a bit of engineering but it works as some of our clients have happily reported.