EZ Marketing | Updates | Tips

NEW! Pay Per Click Ad Campaign Management Services

with one comment

Payperclick (PPC) advertising is a very effective way to attract new customers.   Wikipedia defines PPC as:

Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Also see this great article: http://www.developer-resource.com/what-is-ppc.htm

Google and MSN/Yahoo are two of the most popular ad networks for PPC.  In fact Google generates most of its corporate revenue from this model of advertising.  The reason it is popular is because it is effective.

We provide PPC management services for our client.  What exactly does this involve?

  1. Pre-deployment Business Model Analysis:  First PPC management requires understanding the business model of the business to be advertised.  This requires understanding the peculiarities, the demographics and the marketing strategies through discussion with the team.  Without a thorough understanding of this, it is impossible to properly setup a campaign.
  2. Research Keywords: If you are a car dealership, you would think that the obvious keywords would be “car” or “cars for sale“, correct?  Well it’s not quite that simple!  If you were to bid on these keywords it would cost so much money it would make your campaign unprofitable and you would unlikely get any sales.  The key to success is coming up with a very large list of “long tail” keywords which are very cheap to bid on.  This strategy is FAR more effective than the bidding on the obvious keywords.  An example of a long tail keyword is “compact cars for sale in austin texas“.    If your ad appears for this search, you know for certain what the customer is looking for making him or her a far higher quality prospect than somewhat who simply typed in “cars for sale in texas” which could include prospects from Houston, Dallas etc.  It would also be far more effective to deploy a strategy where you use more long tail keywords and spend less.  Researching the right keywords is half the game in PPC advertising.  See http://www.searchengineguide.com/matt-bailey/keyword-strategies-the-long-tail.php

  3. Campaign Deployment: After the keywords are created, they must be separated into groups and setup into the desired PPC Network provider such as Google Adwords.   Setting up the campaign includes not only setting up groups but campaigns so they can be tracked.  Also proper analytics tools must be setup on your website to make sure that proper tracking takes place.
  4. Reporting and Analysis: In order to properly setup an ad campaign, constant testing and analysis must be undertaken. We need to ensure each and every keyword is generating a positive ROI (return on investment)
  5. Testing and Redeployment: Based on the reporting (obtained from the analytics tool) and analysis, we continue to research new keywords, remove ineffective ones and create new groups of keywords while testing them against old ones.  This continuous process of refining the campaign is what leads to success.

How much do we charge?

We charge a $200 setup fee for the setup of the campaign and a $199/month flat fee for management with a minimum engagement period of 3 months.  This includes management of up to a maximum of 1000 keyword terms that we would bid on.  All actual ad media costs are billed directly to you based on the budget that you pre-determine.  The actual account would be setup in your company’s name and we would be added as a Power User in order to manage the campaign.

Contact us for more information.

Written by admin

November 24th, 2010 at 9:24 pm

Leave a Reply