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Setting up a Paypal Recurring Subscription for your Access Plans

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If you are using Paypal we recommend that you take advantage of setting up recurring subscription payment plans for your customers.  Here are the reasons why:

  1. Recurring payments allow you and your customers to save time from monthly billing.
  2. Recurring subscriptions can be easily canceled by both the customer or the merchant from the Paypal Profile page.
  3. They typically generate more revenue for the merchant than a one-time payment.

Offering a slightly lower price as an incentive to attract customers to setup a subscription billing is a smart way to go.  For example if you normally offer a one month package for $100, consider offering a subscription based option for $90 for the same package.  This $10 incentive will attract customers.  Make sure you let the customer know that the subscription can be easily canceled by both the customer or by the merchant upon request.  This will provide your customers peace of mind that they won’t get charged indefinitely.

Below is a video on how to implement and setup your paypal button for subscription billing:

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October 4th, 2010 at 12:23 am

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