EZ Marketing | Updates | Tips

In order to have your press release processed by us we need the following body content:

• HEADLINE – The headline is the first single line of text in the press release and tells what the press release is about. It is the most important line in the press release.  It should be descriptive enough and be around 100 characters.
• SUMMARY – The summary is of the size of a small paragraph and follows the headline. It let’s you build up your chance to sell your press release further.  It should be descriptive enough and less than 250 characters.
• PRESS RELEASE BODY – This is the press release and it consists of the following 2 parts:
  • 1.  Introduction – It is the first paragraph & generally answers who, what, when, where and why.
  • 2. Details – The details follow and give further explanation, statistics, background, or other details relevant to the news.
• CLOSING DETAILS – This is is known as your boilerplate details and is reserved for closing company information. eg. “XYZ Corporation specializes in widget and has been in operation since 1970”.
• KEYWORDS – Key words and key phrases must be separated by a comma, i.e. keyword1, keyword2, my key phrase 1, my key phrase 2. Enter keywords that relate to your press release. Good keywords will help journalists, editors, freelance writers, and readers find your news story on the website. Your keywords will be used for linking back to your press release for better search engine optimization (For paid releases of $49 and above). Maximum of 300 characters.

We also need the following basic contact details that will be included in the body of the press release:

Take a look at a press release found on the internet written by a sports handicapper by clicking on the image at the top right of this post.