EZ Marketing | Updates | Tips

If you are using Paypal we recommend that you take advantage of setting up recurring subscription payment plans for your customers.  Here are the reasons why:

1. Recurring payments allow you and your customers to save time from monthly billing.
2. Recurring subscriptions can be easily canceled by both the customer or the merchant from the Paypal Profile page.
3. They typically generate more revenue for the merchant than a one-time payment.

Offering a slightly lower price as an incentive to attract customers to setup a subscription billing is a smart way to go.  For example if you normally offer a one month package for $100, consider offering a subscription based option for $90 for the same package.  This $10 incentive will attract customers.  Make sure you let the customer know that the subscription can be easily canceled by both the customer or by the merchant upon request.  This will provide your customers peace of mind that they won’t get charged indefinitely.

Below is a video on how to implement and setup your paypal button for subscription billing:

To reward our loyal customers that are on a yearly billing plan, we are providing a free coop email blast based on a previous promotion:

https://blog.ezcapper.com/2010/08/free-coop-email-promotion-for-qualified-ezcapper-customers/

To qualify you must be:

1. Currently be on a yearly billing plan and be up to date with payments.
2. To take advantage of this you must contact us at sales@ezcapper.com prior to Oct 15th and notify us.  We will let you know when you will be fit in and ask you to write the copy text which will be used in the newsletter.  Unfortunately you cannot request specific dates as our newsletters are prioritized for paying customers first.  Your information will be delivered when space is available and will be delivered within the next 4 weeks.
3. If you are not on a yearly billing plan and wish to take advantage of this you can upgrade your plan to a yearly plan and we will honor this promotion.

Our next promotion for yearly plan customers will be a run of banner ads for one month on our own banner ad network.