EZ Marketing | Updates | Tips

Background:

As you know we’ve been involved in the sports vertical for over 10 years and know everything about the industry that anybody could possibly know.    Our educational backgrounds of engineering combined with our professional careers in executive level management in various sports businesses make us highly qualified to distinguish between what is fluff and what is authentic. As part of our work we have talked to hundreds of sports handicappers and bettors ranging from the system guys, the amateur handicappers and the big boys of betting.  As part of our work we’ve met them personally and understand their business models thoroughly.  With our backgrounds we understand what is fact and what is fiction behind their picks selection and money management models.  And to be totally truthful, most of them are more marketers and sales people than anything of substance.

Our Testing and Sample Period

During the course of the last 23 months we have been testing an algorithm based trading model with our own proprietary money management system and have generated astounding success.   We have generated average profits of over 10% each and every month and have backtested it for years without any losing months.  Similar to what a hedge fund may use, we backtested and optimized our algorithm to ensure that drawdowns (which are inevitable) are kept to an absolute minimum.  Our largest drawdown has never exceeded 4.7% of our bankroll in any particular day.   The keys to success in our returns are to maintain consistent profits and minimize drawdowns while applying consistent money management principles.  By generating consistent returns each and every week a $10,000 bankroll can compound rapidly in a short period of time.  Below is a chart showing how rapidly a $10,000 bankroll can be increased with the magic of compounding returns that we’ve mentioned above.  Our goal is to show you and those of your customers how fast your bankroll can increase using our proprietary methods.

Gist of our Algorithmic Trading Models

Without revealing the intellectual property behind our  proprietary algorithm, the core behind our algorithm success is to bet only on leagues with a high degree of parity which means that the NFL and the NBA are excluded.  In the NFL there is simply too few games for the algorithm to be effective and in the NBA the disparity between good and bad teams is too great.  We focus on MLB and NHL as our rigorous backtesting has told us these leagues meet our criteria for the algorithm to work.  Besides that, those 2 sports allow us to generate profits

In general our algorithm involves the analysis of data, matchups, correlated trends and other advanced analytics to generate the predictions.

Money Management and MPT Theory

On top of the picks algorithm we also extensively apply our money management algorithm that manages potential drawdowns that are inevitable when teams go on a losing streak.  Our foundation is that our base wager amount is less than 1% of our bankroll.  Our returns are generated by risking only a small fraction of our bankroll.  How we are unique is that we apply modern financial portfolio management techniques to sports investing.  This theory called MPT (see http://en.wikipedia.org/wiki/Modern_portfolio_theory) essentially ensures that our bankroll does not fluctuate wildly.

NHL Results 2012-2013

For the current NHL system over 87 days our ROI is 117% (1.34% per day).  Compare this with returns that a bank pays for deposits and you’ll see what I mean.  Our $10,000 bankroll has yielded $11, 689 in profit.  This is equivalent in the 87 day period to a 10% increase in our bankroll every 11 days. Below is a summary of our results for the current NHL season:

Our service unlike other systems is not based on a gut-feeling, coin flips or other emotional factors that all sports handicappers sell.  Our black box generates the best picks without emotional attachment or inherent human biases.  Our money management principles are based on proven financial betting models.

What are we offering to only our EZCapper clients.

As an EZCapper customer you are already in the sports business so you probably already know that most systems and picks absolutely do not work.  We are offering for only 10 select customers and only to EZCapper customers a one-time only offer to learn how we recreate these amazing results:

1. We will provide you with an e-book of our algorithm and how it was developed along with training by video and our head trader.  Of course understanding this will require a background in mathematics however if you feel up to this we can literally change the way you view sports betting.  The cost of this course is $15,000 that must be paid up front.
2. We are offering a simplified  course to the above that will show you how to apply the money management system to our daily picks.  Access to our picks are provided via a password protected website.  We will provide unlimited email support to you.  The cost of this is $6000 yearly.  You can then recoup your investment by reselling the picks we provide you to your customers.

 Our Results

We’ve creates some visual representations of the returns we’ve achieved in 2010 – 2012 for MLB through the usage of our algorithm.

Per Paypal’s requirements, we are consolidating our Paypal accounts. We will also be introducing other payment methods as well shortly.  As a result your current Paypal subscription (effective May 17th, 2011) has been stopped and you will not receive further charges associated with your Paypal subscription.  You can verify this by logging into your Paypal account – Profiles tab – and click on the “Recurring Subscriptions” link in the middle column.

If you wish to setup a new subscription please click on the corresponding plan:

• Basic Plan Monthly
• Pro Plan Monthly
• X-Pro Plan Monthly
• Basic Plan Yearly
• Pro Plan Yearly
• X-Pro Plan Yearly

Some of our customers give away for free a full e-book  titled “The Insiders Guide to Betting” which is valued at $49.95 for FREE.  Take a look at www.atsinsider.biz .  Any EZCapper client can give away this free ebook as part of their promotional efforts.  We provide our EZCapper clients with the option to include this and to give away a $10 free wager to their clients who read the ebook.  If you are interested in taking advantage of this offer contact us today.

What is considered billable service work?

We often get customers that are confused between what is a billable charge and what isn’t.  As an ASP (application service provider) we provide all support including server hosting and application support.  There are huge advantages between a hosted service (one famous example is Google Apps and in particular Gmail) which we are providing and doing it yourself (eg. running Microsoft Exchange which is the same as operating your own email servers) which can consume all your time.  Our standard  system is a template system where all settings are pre-configured.  Anything beyond our standard configuration is considered a custom site which is billed at a different rate.  Our standard system is defined by those links to the two demo systems from our website.

Here’s what is included and is covered by your monthly fees:

1. Any server related issue, we are responsible for.
2. Any minor modifications (eg. changing the email address notifications, updating any software settings not accessible from the administrator control panel).

Here’s what is included in your one-time setup fees ($50):

1. We cover a basic non-elaborate header design (see our demo) as part of the initial setup fee.  Any designs that are more elaborate than that indicated in the demo can be done by a 3rd party designer which we outsource to at $25 per hour.  Clients also have the option to provide their own designs if they choose to do so.
2. Configuration of the website system and testing.

What we charge for (one-time fee):

1. Transfer of content from an existing website to a new EZCapper website.
2. Adding new pages to the website beyond the template pages ($20/page or $25 per hour whichever is greater).
3. Changing the header designs (based on designer’s cost of $25 per hour).
4. Modifying any colors adjustments that the user can do themselves in the backend.
5. Writing and formatting content that the user can do on their own.
6. Modifying metatags for SEO purposes.

What we do NOT support

1. Content that you input on your backend administration including formatting.
2. Payment integration on behalf of the client (this can be easily done by the client, click here for details)
3. Custom access to any folder. As we are a template based system we do not provide access to our source code for security reasons.
4. FTP Access to any website.
5. Hosting of banner ads or images.  This can be done by the client, click here for details.

Questions? Please comment on the blog.

This blog is to keep our customers apprised on all our developments.  As a full-service company we provide complete solutions to help our customers earn more money.  Subscribe to our RSS Feed by adding us to Google Reader or other RSS reading tool.

Contact us if you have any questions on any of our services.  We can be reached at your convenience.