EZ Marketing | Updates | Tips

In my time working in the business I’ve been a very successful affiliate marketer at one time among the top in the industry.  I also worked on the other side of the fence as well and as a result know what goes on in the industry. Here are your options:

1.  Affiliate marketing :  If you want to take advantage of your player traffic send them out to the numerous sportsbook programs out there and join as an affiliate.  They will typically give you a deal of 25-35% in terms of revenue share.  This isn’t bad but the problem is that how do you know if they are reporting honestly.  Being on the other side of the fence I can tell you there are a lot of dishonest operators and clerks.  For example a clerk can simply reassign a player from one affiliate to another (most likely his friend) and often times, cash-flow starved operators will ‘untag’ a player from the affiliate.  Needless to say you typically have no idea on which player signs up and how much they actually deposit.  This type of reporting is useless and worse of all you help promote a brand you don’t control!

The benefits? Well the only benefit is that an affiliate is very rarely punished (if ever) by the authorities.  They simply don’t have the time to go after small time stuff like this.

Contact us and we can recommend the best affiliate programs for you.

2.  Start your own sportsbook.  Unless you have about $1M in operating capital and the balls to move to Costa Rica and never return to the US then this is not an option.  If you want to do this, we can provide introductions.

3.  Start your own white label.  This is the best option going because it addresses all the main concerns:

• You get a higher revenue share than you do being an affiliate!
• You get to own the brand and move your brand to any operator out there if they choose to screw you.
• You get to see all the player data so you know who is active, what they do and how to cross-sell your players.
• You own something that can be resold in the future.  Affiliate accounts have no residual value. You essentially own your own domain and the data assets.
• You have the same legal risk as an affiliate which is near zero since you are technically an affiliate.  The operator takes all the risk since he is doing the cash processing.
• You do not have to do any hosting, customer support, bookmaking or anything.  All you do is get the players which most of you already have.
• Your profit upside is unlimited.

Here’s an example of the front end of a sportsbook white label, GoSportsBet.com

Here’s the backend of a sportsbook white label.  Note that you can see all the details of the players.:

The only disadvantage is that there is a setup fee.  This setup varies according to the quality and revenue share with the operator as well as your ability to bring players.  For more information on setting up a white label contact us.