EZ Marketing | Updates | Tips

Updating Picks and Making Picks

The general rule of thumb for updating the picks on the sites is to have at least 6 months of past history.  Make sure you follow these general rules:

• Don’t be a jack of all trades.  Nobody believes in a capper who can pick all the sports, focus on being good at one or two sports and make that clear that you are an expert in those sports.  Anybody who claims they are a jack of all trades is most likely to be perceived as a liar.
• Make picks regularly to match the value of the site.  What people hate the most is to pay a relatively high price for somebody who makes only 1 pick a week.  Customers don’t see the value in that.   Most customers also can’t perceive that a low number of picks may equate to a higher quality.  Try to appeal to the common customer’s mindset.
• Detailed Game Writeups:  A lot of cappers just say “Yankees will win” or something totally lacking in detail.  If you are going to make a pick make sure you add enough detail so you sound somewhat intelligent.  Nobody likes a capper who appears to be a psychic who looks to the stars for his inspiration.  In general customers trust cappers that have a rationale mind.  Use statistics, injury reports, trends as a basis for your write-ups rather than strange stuff that may not make sense.

How to Advertise your Picks

1. Make Weekly reports: Do a simple weekly summary that summarizes your past weeks’ picks and include the past month and past 6 months’ statistics.  Make sure you include not only the winning % but the # of units you are up for those periods.  Make sure that weekly summary includes a direct URL link to the website and also the About Us page.  Backlinks on forums are a great form on SEO for the sites.Try to make your write-ups interesting yet concise.
2. Setup posting IDs on Cappers Forums and Posting Weekly Summaries: Create an ID matching the identity of the sites you are posting on.   For example if your site name is ATSInsider.biz  then create a username preferably with the url included in the name (e.g. “atsinsider.biz”).  If the forum doesn’t allow you to do this then use something close.  Make sure you setup a signature file that matches the site.   For a list of forums refer to https://blog.ezcapper.com/2010/07/listing-of-cappers-forums/ .Please create and edit the master  spreadsheet of the forums and the identities by clicking here .  Make sure you post consistently on a weekly basis.
3. Send to existing users and new prospects: Place the summary into the 2nd sheet on the above and I will send them to the existing customer database on a weekly basis as well as to potential customers as promotional materials.