EZ Marketing | Updates | Tips

Ever wonder what the best method of doing SEO is? NO it is not hiring somebody from India at $1000 per month to setup metatags and perform other outdated activities that no longer are effective.   Most SEO experts will sell you on a number of activities that are totally useless and not effective.

For the best bang for the buck we believe in building effective and relevant links from other sites.  The best place to do this is on article directory sites.  Take a look at one of our articles that we recently submitted:

http://www.goarticles.com/cgi-bin/showa.cgi?C=2973307

If you are interested in having EZCapper work on your SEO we can have one of our team submit an article for you to 25 of the top directories on the net.  We can also write the article with keywords that will help you get long term results.  Contact us today for more details.

We have upgraded our server and facilities since May 27, 2010.  Here are the specs of the new server.

1. Intel Xeon 3110 with redundant hard drives.
2. Daily Backup
3. Data center in Texas

You probably have noticed that the server is much faster than in the past.  Also for some customers who wish to obtain their own IP address, this can be done as well for a small monthly fee.

We’ve had some clients that have some issues advertising on Adwords.  In order to get on adwords there are a few basic criteria you must follow:

• You must disable or remove any ads showing online gambling ads either from your affiliate program or from an ad network that displays gambling ads.  You can remove these from the backend of the EZCapper application.
• Remove the ads first and then submit your new ad to Google Adwords.
• If your site has links to online poker sites or other gambling related sites such as sportsbooks, casinos or any form of unregulated gaming your ads will not be accepted.

If you are still having problems contactd us and we will do a work around that will allow your ads to 100% show on Google.  This requires a bit of engineering but it works as some of our clients have happily reported.

Often when we create a website for our clients they never change the default banner on their website.  Selling advertising is not something that they feel is important as their main business is selling subscriptions.  As the default banner that runs on various sites is our own banner network, we offer advertising to our customers on a CPM (cost for 1000 impression basis) of $17 with a minimum order of $250 for EZCapper clients.  For non-EZCapper clients the cost is $30 CPM.  The ads continue to run until the impression runs out and a report is provided to the client on a regular weekly basis.  So if you are an EZCapper client you order 20,000 impressions  and it will cost you $340.  The cost of creating a banner will range from $20-$50 depending upon the complexity and style.  We encourage our clients to create their own banners if possible.  We also  offer banner creation services through our partner.

The main advantage of advertising on the EZCapper network is that the medium is highly targeted and relevant to your business unlike that of other ad networks which run on sites that have nothing to do with sports handicapping.  The conversion rates are far higher and much more effective.

Banners that run on the EZCapper network come in 3 main sizes:

1.  728×90

2. 120×600

3. 120×240

You may choose which sizes of ads you want to run.  Take a look below at the locations of the banners.

In my time working in the business I’ve been a very successful affiliate marketer at one time among the top in the industry.  I also worked on the other side of the fence as well and as a result know what goes on in the industry. Here are your options:

1.  Affiliate marketing :  If you want to take advantage of your player traffic send them out to the numerous sportsbook programs out there and join as an affiliate.  They will typically give you a deal of 25-35% in terms of revenue share.  This isn’t bad but the problem is that how do you know if they are reporting honestly.  Being on the other side of the fence I can tell you there are a lot of dishonest operators and clerks.  For example a clerk can simply reassign a player from one affiliate to another (most likely his friend) and often times, cash-flow starved operators will ‘untag’ a player from the affiliate.  Needless to say you typically have no idea on which player signs up and how much they actually deposit.  This type of reporting is useless and worse of all you help promote a brand you don’t control!

The benefits? Well the only benefit is that an affiliate is very rarely punished (if ever) by the authorities.  They simply don’t have the time to go after small time stuff like this.

Contact us and we can recommend the best affiliate programs for you.

2.  Start your own sportsbook.  Unless you have about $1M in operating capital and the balls to move to Costa Rica and never return to the US then this is not an option.  If you want to do this, we can provide introductions.

3.  Start your own white label.  This is the best option going because it addresses all the main concerns:

• You get a higher revenue share than you do being an affiliate!
• You get to own the brand and move your brand to any operator out there if they choose to screw you.
• You get to see all the player data so you know who is active, what they do and how to cross-sell your players.
• You own something that can be resold in the future.  Affiliate accounts have no residual value. You essentially own your own domain and the data assets.
• You have the same legal risk as an affiliate which is near zero since you are technically an affiliate.  The operator takes all the risk since he is doing the cash processing.
• You do not have to do any hosting, customer support, bookmaking or anything.  All you do is get the players which most of you already have.
• Your profit upside is unlimited.

Here’s an example of the front end of a sportsbook white label, GoSportsBet.com

Here’s the backend of a sportsbook white label.  Note that you can see all the details of the players.:

The only disadvantage is that there is a setup fee.  This setup varies according to the quality and revenue share with the operator as well as your ability to bring players.  For more information on setting up a white label contact us.